Good news for you! I absolutely LOVE writing. Been doing it all my life and I couldn’t imagine my career without it. I know for a fact that the nuances of writing don’t come naturally to everybody. While writing and sub-editing are both dynamic and organic skills that can be improved over time, it’s become pretty clear over the years that I was born with an innate talent that can really set your digital content aflame.

My freelance content services stretch a gamut of styles and applications, from brilliant web content and social media posts to proofreading the first draft of your novel. Whatever your writing project, I can help detangle the clutter to deliver an exceptional piece of content you’ll be thrilled with.

If you’re looking to add some sparkle to your business, jaw-dropping content is essential. You’re in business for a reason, so make an impact by talking up your brand with the best content for the job.

All Australian

Born and bred in Australia, I, Jennifer McCarthy, am the owner/operator of LOCAL Copywriter, with a bunch of clients in Brisbane, Perth, Adelaide, Southeast Asia and Newcastle NSW, and I am seriously passionate about creating the kind of content that intrigues the reader, while adding value to their reader experience.

Based on Queensland’s sunny Gold Coast, I am in the AEST time zone, so I can brainstorm ideas and iron out any content kinks to provide you with the most impressive solution for your business needs. Having honed my skills in Sydney’s competitive media marketplace, including digital, magazines and newspaper broadsheets and tabloids, I enjoy a quieter lifestyle on the Gold Coast these days. But this hasn’t dampened my thirst for writing awesome content for my valued clients.

Know Your Customer

Yes, I know this isn’t a finance website, but the KYC paradigm still fits. Know your audience, target market or potential client all mean the same thing. It’s a matter of knowing how to talk to which group. Jennifer @ LOCAL Copywriter understands the right tone required to attract your target audience, whether your customers are white-collar professionals, SMEs, families, homeowners or tradespeople. I utilise the most appropriate voice to get your message across, while integrating an element of urgency to respond to any offers you might have.

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